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Your subscribers forget you in 14 days. Welcome emails change that.

Build the welcome sequence that earns trust in the first 14 days. So when you launch, they're ready to buy. About 90 minutes, in your voice. Ready to send by the time you're done.

Stu McLaren, workshop host
With Stu McLaren
18+ years coaching membership owners · Founder, Membership.io · Author, Predictable Profits
HERE'S WHAT'S HAPPENING

You built the perfect freebie.
Then they ghosted you.

They traded you their email to get it. They downloaded it. They got exactly what you promised. And then? Silence.

Subscribers don't tell you they're leaving. They just open less. Reply less. Then one day they don't even remember signing up.

Stu McLaren reflecting on the silent damage of email list decay

Here's the brutal math

1 in 4 subscribers gone every single year.

From silence alone. (MarketingSherpa)

So what do most creators do? Build more. Spend more. Push more. And every new subscriber walks straight into the back door and out again.

That's not a list. That's a leaky bucket.

Here's the thing. Most of the damage is done by the end of the first two weeks. Get it right… and they'll stick around for years. Miss them and you'll spend the rest of the year trying to win them back.

THE FIX

A few emails decided everything.
Most creators only send one.

I've been in the membership space for almost two decades. Here's what I learned the hard way. The money isn't in the launch. It's in the relationship. And the relationship lives in your email list. Your list is the lifeblood of any business you'll ever build.

Sales rarely happen on the first email. Or the second. Or the fifth. They happen after someone trusts you. After they look forward to opening your emails. After they feel like they actually know you.

The most important emails you'll ever send? Your very first ones. The welcome sequence. The ones that get people interested. Keep them interested. Build the trust that leads to every sale that comes after.

I've taught this to painters. Wedding planners. Weight loss coaches. (Even saltwater taffy subscribers. Yes, really.) Seven multi-million dollar memberships run on the back of those very first emails.

The same sequence works for your email list.

Stu McLaren teaching the welcome sequence approach
Set it once. Let it run. Every new subscriber turns into a fan on autopilot.
The 5-email subscriber journey arc rising across 14 days, with question-based topic teases at each touchpoint

A SEQUENCE THAT CHANGES EVERYTHING

Build connection early.
Create customers for life.

⚡EXCITED
Reply rates jump. They forward your emails. The next launch email actually gets opened.
💬CONNECTED
They DM you about something specific you wrote. They thank you for showing up.
🎯READY
When you launch, they don't unsubscribe. They click. They buy.
YOUR HOST
Stu McLaren, founder of Membership.io

Stu McLaren

Founder, Membership.io · Author, Predictable Profits

For 18 years, I've helped thousands of entrepreneurs build memberships in every niche imaginable. From painters to wedding planners. From cooks to consultants. From homeschool moms to seven-figure agencies.

Along the way? 10 multi-million dollar launches. A best-selling book. A signature program (The Membership Experience™) running since 2016. And a leaky-bucket idea that's coming to your email inbox for the first time.

As seen on
ForbesThe Globe and MailInc.Smart Passive IncomeEntrepreneur
WHAT YOU WALK AWAY WITH

Three things you walk away with.

1A finished email welcome sequence.Subject lines. Preheaders. Send timing. Full body copy. In your voice. Built as you watch. Copy and paste into any email provider.
2Free tool access.A custom-built AI tool. Tell it a couple of details about you and your audience. We go to work.
3The full workshop. Yours to keep.90 minutes with me. Built for action, not note-taking. Watch on your schedule, as many times as you like.
COMMON QUESTIONS

Anything else?

What if I don't have a list yet?
You're in the right place. Build the sequence first. Then start filling it. By the time your first subscriber lands, your welcome sequence is already waiting. Way better than scrambling to build it after.
How long is the workshop?
About 90 minutes. Watch it in one sitting or break it up however suits you. You get free access to the AI tool, so you can build your sequence the moment you finish.
Do I need to be good at AI?
Nope. The tool handles it. You answer a few simple questions. It does the heavy lifting. If you can copy and paste, you can do this.
Can't I just use ChatGPT to write this?
You can. And you'll get generic AI emails that sound like everyone else's. Our new AI-powered tool is pre-loaded with the exact sequence you'll learn in the workshop. Asks the right intake questions. Generates in YOUR voice. Five minutes vs. five hours of prompt fiddling. The point of the workshop is the sequence. The point of the tool is the speed.
Who's this for?
Coaches, course creators, membership builders, podcasters, consultants. Whether you've got 50 subscribers or 50,000. The math doesn't change.
Is this a pitch for a bigger program?
Nope. This is one workshop in our monthly Creator Lab Series. You walk away with everything you need from this one — the sequence, the tool, a system you can run on autopilot. At the end, you'll have the chance to join the companion workshops in the series if you want to keep building. Totally optional. No hard sell.

Build a list
you can keep

Every subscriber is a new member of your world. The first 14 days decide if they stay. Your first emails get it right.

Built step by step with me, on your schedule.

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